Tag: linguistic landscape

Field Notes from 2018’s Adventures in Applied Linguistics

Happy Birthday to us! We’ve been doing the bish thing for a year, so I guess we have to do that tired old practice of recapping because like Kylie, we had a big year.

TL;DR – following is a list of our plans for 2019 and a recap of what we learned in 2018.

This is a still from Kylie Jenner's 2016 New Year Resolutions video. It shows her head and shoulders with the quote "like, realizing things..."
This is a still from Kylie Jenner’s 2016 New Year Resolutions video. It shows her head and shoulders with the quote “like, realizing things…”

#goals

    1. We’re looking for guest writers. So if you know any other linguabishes, send them our way.
    2. We’re diversifying our content to include not just peer-reviewed articles in academic papers, but also conference papers, master’s theses, and whatever else strikes our fancies.
    3. We’re planning to provide more of our own ideas like in the Immigrant v. Migrant v. Expat series (posts 1, 2, and 3) and to synthesize multiple papers into little truth nuggets.
    4. Hopefully it won’t come up, but we’re not beyond dragging any other racist garbage parading as linguistics again.

Plans aside, here’s all the stuff we learned. We covered a lot of topics in 2018, so it’s broken down by theme.

Raciolinguistics and Language Ideology

We wrote 5 posts on language ideology and raciolinguistics and we gave you a new word: The Native-speakarchy. Like the Patriarchy, the Native-speakarchy must be dismantled. Hence Dismantling the Native-Speakarchy Posts 1, 2, and 3. Since we had a bish move to Ethiopia, we learned a little about linguistic landscape and language contact in two of its regional capitals. Finally, two posts about language ideology in the US touch on linguistic discrimination. One was about the way people feel about Spanish in Arizona and the other was about Spanish-English bilingualism in the American job market. 

This is a gif of J-Lo from the Dinero music video. She’s wearing black lingerie and flipping meat on a barbecue in front of a mansion. She is singing “I just want the green, want the money, want the cash flow. Yo quiero, yo quiero dinero, ay.”

Pop Culture and Emoji

But we also had some fun. Four of our posts were about pop culture. We learned more about cultural appropriation and performance from a paper about Iggy Azalea, and one about grime music. We also learned that J.K. Rowling’s portrayal of Hermione wasn’t as feminist as fans had long hoped. Finally, a paper about reading among drag queens taught that there’s more to drag queen sass than just sick burns.

Emojis aren’t a language, but they are predictable. The number one thing this bish learned about emojis though is that the methodology used to analyze their use is super confusing.

This is a gif of of the confused or thinking face emoji fading in and out of frame.

Lexicography and Corpus

We love a dictionary and we’ve got receipts. Not only did we write a whole 3-post series comparing the usages of Expat v. Immigrant v. Migrant in three different posts (1, 2, and 3), but we also learned what’s up with short-term lexicography, and made a little dictionary words for gay men in 1800’s.

Sundries

These comprise a grab bag of posts that couldn’t be jammed into one of our main categories. These are lone wolf posts that you only bring home to your parents to show them you don’t care what they think. These black sheep of the bish family wear their leather jackets in the summer and their sunglasses at night.

This is a black and white gif of Rihanna looking badass in shades and some kind of black fur stole.

Dank Memes

Finally, we learned that we make the dankest linguistics memes. I leave you with these.

 Thanks for reading and stay tuned for more in 2019!

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Language contact, agency and power in the linguistic landscape of two regional capitals in Ethiopia

Do you ever wish that your linguistics interests were more Instagram-friendly? Fear not, m’lady. There’s a subfield for you! Linguistic landscape is a burgeoning area of study that analyzes how language is used visually in public spaces (mostly signs) in multilingual societies. Very ‘grammable.

Source: https://en.wikipedia.org/wiki/Linguistic_landscape

Linguistic landscape speaks to the political, economic, and cultural power of the given languages in multilingual places. Which languages appear on which kind of signs? Which language is more prominent? Which one has an uglier font (cough…Comic Sans… cough)? Some linguistic landscapes are a byproduct of language policy, like in Quebec, where signs must have French text “markedly predominant” over text in other languages. Other times linguistic landscape develops more organically, like the examples we will be looking at in just a minute.

In their paper (2014) Hirut Woldemariam and Elizabeth Lanza explore the linguistic landscape of two regions in Ethiopia to reveal the effects of language policy and how the regionals languages have affected each other. This paper has everything: #linguisticlandscape, #languagecontact, #literacy, #languagepolicy, #languagerights.

Language Policy and Literacy in Ethiopia

Let’s get you up to speed on Ethiopia. Ethiopia is in the Horn of Africa and they have been doing their thing for a while. Lucy, our earliest human ancestor, was found there! When Europe was carving up Africa, Ethiopia successfully fought off the Italians making it the only uncolonized African country, the real Wakanda.

It is an ethnic federation with more than 100 million people using 80 different languages. The three we are going to talk about today are Amharic, Oromo, and Tigrinya.  

  1. Amharic is the federal language and the language of the Amhara people (27% of the population), one of the most powerful ethnic groups in Ethiopia. Amharic serves as the lingua franca for the country.
  2. Oromo is a Cushitic language spoken by the Oromo people (35% of the population). It is the official working language in the region of Oromia, and is spoken by some people across the border in Kenya.
  3. Tigrinya is the language of the Tigray region and people (6% of the population), and is also a major language of neighboring frenemy, Eritrea.

Here is a quick look at the trajectory of language policy in Ethiopia:

Long story short, the history of Amharic as the primary language of literacy, instruction, and government administration has unfairly positioned speakers of other languages in their own country even when, as in the Oromo people, they outnumber the Amhara ruling class. Reliable, up-to-date literacy statistics are not available, but Woldemariam and Lanza cite some numbers published in 2009 that indicate literacy rates in Oromo-speaking regions and Tigrinya-speaking regions were between 1% and 15%.

The Paper

Almost thirty years after the dramatic language policy shift to uphold language rights and increase literacy in regional and local languages, the role of Amharic in Oromia and Tigray provides an interesting test case on the lingering chokehold it has had on written texts.

The researchers melded together fieldwork from a few different projects, so they could zero in on Amharic language contact with Oromo and Tigrinya. Language contact is when languages interact and influence each other- vocabulary, intonation, grammar rubbing off, languages replacing or ‘killing’ each other, or new languages developing through creolization.

Woldemariam and Lanza use linguistic landscape data collected came from the capital cities Adama, Oromia and Mekele, Tigray to demonstrate language contact. In Adama the dataset was 100 photos of monolingual, bilingual, and trilingual signs. In Mekele they chose the main shopping district and took photos of 376 written texts on signs, building names, and advertisements. Because names of shops are often noun phrases this is fertile ground to investigate language contact as born out in the linguistic landscape.

Tigrinya and Oromo both differ from Amharic in the word order of noun phrases. Amharic is right-headed and Tigrinya and Oromo are both left-headed. Unfortch, that refers to sentence diagramming gobbledygook and not a two-headed dragon with a dominant head.

 

Here is an example to help a bish out:

In addition to a lot of Amharic language in the linguistic landscape in general, Woldemariam and Lanza found evidence of Amharic word order in Tigrinya and Oromo language shop signs including some interesting hybrids with embedded noun phrases. Check it:

In the above image (p.94) from Adama, Oromia we can see Oromo, Amharic and English. The Oromo literally translates to Shop Cultural Objects Maatii. (Maatii is a name.) ‘Cultural Objects’ is a right-headed noun phrase embedded in the left-headed noun phrase ‘Shop Maatii.’  ‘Cultural Objects’ is following the word order conventions of Amharic even though the lexical items are Oromo. This is just one example of Oromo and Amharic hybrid syntax observed in the linguistic landscape. The same phenomenon was identified with embedded noun phrases in Tigrinya on shop signs in Meleke, Tigray.

The heavy presence of Amharic language and Amharic word order in Oromo and Tigrinya in the linguistic landscape speaks to its history and as the language of literacy in Ethiopia.  This bish couldn’t help but wonder: what is the linguistic landscape around her and what does it say about language policy and power? Who is invited into the fold and who are the gatekeepers locking out?

This paper is recommended for linguistic landscape bishes, language policy nerds, language contact kweens, and Ethiopiaphiles.


Woldemariam, H., & Lanza, E. (2014). Language contact, agency and power in the linguistic landscape of two regional capitals in Ethiopia. International Journal of the Sociology of Language, 228, 79–103.

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